DISCOVER TO CAPITAL ONE
CLIENT: Capital One Financial
CREATIVE DIRECTION, EDITORIAL OVERSIGHT: L. Corwin Christie
COPY: John Wilkinson, L. Corwin Christie | ART DIRECTION: Nathan Tutt
BRIEF: Communications to prepare Discover cardmembers for the date when their accounts will move to Capital One servicing. Rolled out in four waves over one year. Open and CTRs above benchmark, customer complaints and closed accounts below projections.
